Your hospitality business is busy.
But are you actually making money?
Most hospitality owners are working harder than ever — and still not seeing it in the profit. We fix that. Built on real commercial and operational experience, including hands-on hospitality ownership.
How We Help
We don't do vague strategy. We fix real problems.
We work alongside hospitality owners to identify exactly what's holding the business back — and fix it practically. No 40-page reports, no generic frameworks. Just clear thinking, real priorities and hands-on support.
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Profit & Margin
We find where money is leaking — GP%, pricing, wastage, labour — and stop it. Most clients see a measurable impact within weeks of implementation.
Hospitality Site Review from £750
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Operational Structure
We build the systems and accountability frameworks so the business runs without you holding it together. Step back without things falling apart.
Strategic Advisory from £400/day
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Growth Planning
Whether it's stabilising one site or scaling to five, we help you grow with control. A clear commercial strategy — not just ambition without a roadmap.
90-Day Sprint from £1,750
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Owner Support
An experienced commercial brain in your corner — challenging your thinking, sharpening your decisions and keeping you focused on what actually moves the needle.
Fractional CD from £2,500/mo
Why hospitality owners choose Cross & Co
We've lived it. Not just advised on it.
We know the operational pressures, customer expectations and margin challenges that come with running a hospitality business — because we've run them ourselves. That means our support is grounded, commercially focused and relevant to the pressures you actually face every day. Not generic strategy dressed up as insight.
Hands-on and practical. Always.
What makes us different
Most consultants hand you a report and disappear. We stay in it with you. We focus on the areas that actually move a business forward — profit, structure, growth — with advice that is clear, actionable and built around your reality. We work alongside you to make things happen, not just tell you what should happen.
OUR STORY
We don't just advise on hospitality businesses.
We've built one.
At the height of lockdown, when the entire industry was on its knees, we bought a pizza van, converted it by hand and drove it around feeding the streets of South Tyneside.
It wasn't a calculated business move. It was a bet on ourselves.
That's not a consultant's story. That's an operator's story.
When we work with hospitality businesses through Cross & Co, we aren't reading from a framework. We're drawing on what it actually feels like to worry about GP%, fight for every cover, manage a kitchen team, and figure out why the numbers aren't adding up at the end of the month.
"If you're running a hospitality business and something isn't working — the margins are thin, the growth has stalled, the operation is chaos — we know exactly where to look."
Because we've been exactly where you are.
It went well enough to open a restaurant. We fitted it out, learned every lesson the hard way, and navigated every challenge that comes with taking a hospitality business from a standing start.
We built it into something that now runs without us — a GM, a Head Chef, and a business that grows year on year while we step back.
"Ready to stop firefighting and start building? If you're a hospitality owner who knows something needs to change — let's talk."
Simple. Focused. No nonsense.
01. We Talk
A straight conversation about where your business is and what's getting in the way. Free, no pitch, no pressure.
02. We Identify
The 2–3 things that will make the biggest difference. Not a 40-page report. Real priorities, clearly set out.
03. We Get to Work
Practical support, built around your business. Hands-on implementation — no fluff, no filler, just results.
04. Results
Measurable commercial improvement. Everything we do is tied to real performance outcomes.
Sound Familiar?
Growth is supposed to feel good. If it doesn't, something's wrong.
Revenue is increasing but profit is not following — and you're not sure where the money is going.
Pricing feels like guesswork. Unclear margins and a nagging feeling you're leaving money on the table.
Day-to-day operations feel reactive rather than structured. Every day is firefighting, not building.
Teams need more consistency, accountability and direction — but you don't have the structure to give it to them.
Everything still depends on you. If you step away, things fall apart — and you're exhausted.
You know you could grow. The ambition is there. The roadmap isn't.