We've been where you are.
Cross & Co was built by operators, for operators. Not consultants who've only ever advised — people who've actually built, run and scaled businesses.
Why we started Cross & Co
Most business advisory is too theoretical, too slow, and too disconnected from the reality of running a business day-to-day.
We started Cross & Co because we knew there was a better way. Practical, commercially grounded support that actually moves businesses forward — built on real experience, not frameworks.
We work with founders and business owners who are serious about growth. People who know something needs to change, but need the right thinking and experience alongside them to make it happen.
Tim
Founder
Tim has spent 15+ years leading commercial operations managing high-value sales, complex supply chains and fast-moving teams.
But what makes Cross & Co different isn't just the corporate track record. Tim has also built and run businesses himself. He knows what it feels like to be the one making the hard calls, carrying the risk, and wondering why growth isn't translating into profit.
That combination — senior commercial leadership plus hands-on ownership experience is what makes the advice at Cross & Co different. It's not theoretical. It's lived.
What you can expect from us
Straight talking. We'll tell you what we actually think — not what you want to hear.
No fluff. We're not interested in producing reports that sit on shelves. We're here to make things happen.
Commercially focused. Everything we do is tied to real business performance — profit, growth, control.
Discretion as standard. Your business challenges are sensitive. We treat them that way, always.