Most businesses don't fail. They get stuck.
Most businesses don’t fail because of a lack of opportunity. They struggle because growth creates chaos.
Revenue grows. Complexity grows with it. Profit doesn't keep up. And suddenly the business that was supposed to give you freedom is running you instead.
We help founders and business owners take back control — and start growing profitably.
Growth isn't the problem. Uncontrolled growth is.
At £500k turnover, you could wing it. At £2M, winging it is expensive. At £5M, it's dangerous.
The businesses that scale successfully aren't the ones that work hardest. They're the ones with the right commercial structure, the right processes, and the right strategic focus at the right time.
That's exactly what we build.
£150M+
Commercial Portfolios Managed
+32%
Av YoY Growth In Our Businesses
15+
Years Senior Commercial Leadership
Real operators
Not just advisors — we've built and run businesses ourselves.
Sound familiar?
Business Performance Review
A structured deep-dive into your business. Revenue, margin, operations, sales process, customer experience. Clear recommendations. Practical next steps.
Cross & Co provides commercial advisory and leadership support to growing businesses. Our work focuses on improving commercial performance, strengthening operations and creating clear strategic direction.
How we work with you
Fractional Commercial Director
Senior commercial leadership, without the full-time cost. Strategy, revenue growth, pricing discipline and operational clarity — embedded in your business, part-time.
Strategic Advisory
Targeted support for complex commercial and operational challenges. Growth strategy, restructuring, sales design, pricing — whatever's holding you back.
No 40-page reports. No vague frameworks.
Just results.
01. DISCOVERY
We get under the skin of your business. What's working, what isn't, and where the real opportunities are hiding.
02. INSIGHT
We identify the 2–3 things that will have the biggest impact. Prioritised, practical, no fluff.
03. ACTION
Clear recommendations and hands-on support to implement them. Fast.
04. SUPPORT
Ongoing advisory and mentoring as your business grows. A senior commercial brain in your corner, whenever you need it.