Business Advisor for Small Business UK
Fix Your Pricing, Margins and Commercial Strategy
Your business is growing.
Your profit should be too.
Most growing businesses have the same problem. Revenue climbs, complexity grows, but the margin doesn't follow. We fix that. Practically. Quickly. With no consultant waffle.
20+
Years in commercial, sales and operational leadership
£150m+
Portfolio managed across pricing, stock and commercial strategy
£560k
Hospitality business built from scratch, now operating independently
Sound Familiar?
The business is working.
But something's not adding up.
You don't need us to tell you something's off. You already feel it. Here's what we hear most from founders and operators who come to us.
”We're busier than ever but I can't work out where the money's going.”
”I've got a team now but I'm still making every decision myself.”
”Pricing feels like guesswork. I don't really know if I'm charging enough.”
”I know what needs doing. I just never seem to get to it.”
”We had a great year but I couldn't tell you exactly why.”
”I feel like I'm running to stand still. I need a step back but I can't afford to stop.”
If any of those land, you're in the right place. It's rarely a revenue problem.
It's almost always a structure, pricing and control problem.
And it's almost always fixable.
Why Cross & Co
Built by operators.
Not consultants.
Cross & Co was founded on a simple frustration: too many consultants charge to tell you what you already know and then leave you to implement it alone.
We started Up North Pizzaria in 2020 with no premises, no staff and a self-converted van. We built it into a bricks-and-mortar restaurant turning over £560k a year. We know what it's like to be under-resourced, under pressure and making it up as you go.
That real-world experience sits alongside 20+ years of senior commercial leadership across some of the UK's most demanding environments.
We don't sell you a strategy document and disappear. We work with you hands-on, in the business, until the numbers start making sense.
The difference between a good year and a great one is rarely effort. It's almost always clarity. What to stop, what to fix and what to back harder.
Cross & Co Advisory
What changes
Clarity you can act on.
In weeks, not months.
Here's what looks different in a business after working with us.
You know your numbers
Not just revenue. Margin, cost of sale, where it's leaking. You make decisions from data, not instinct alone.
01
Pricing that holds
Rates that reflect your real cost and value. With the confidence to charge them and keep clients.
02
A team that operates without you
Systems and accountability structures so the business runs when you step back. Not falls apart.
03
A clear commercial plan
One page. Actual priorities. No consultant fluff. Something you can run from week to week.
04
Revenue that converts to profit
Because the whole point of being busy is actually keeping more of what you earn.
05
Time back
The biggest one. When the structure's right, the founder gets to lead. Not just firefight.
06
How it works
Simple. Practical. No retainer surprises.
We work with a small number of businesses at any one time. When you're in, you're actually in.
01
Free Business Review (60 minutes)
We look at your business properly. Revenue, structure, margins, blockers. You get a clear picture of where you are and what's holding you back. No pitch. Just insight.
02
A clear recommendation
We tell you honestly whether we can help and how. If we're not the right fit, we'll say so and point you somewhere better.
03
Focused engagement — Hospitality or Business Advisory
Hands-on work in the business, built around your specific situation. We don't do off-the-shelf programmes.
04
Ongoing support if you want it
Some clients want a one-off reset. Others want a fractional commercial director on a continuing basis. Both work for us.
What we do
Two areas. One focus:
making your business more profitable.
We work across two core areas, both grounded in the same commercial rigour.
Hospitality Advisory
For restaurants, bars, and hospitality operators
Margin analysis, pricing strategy, operational structure, supplier negotiation and team accountability. Everything a hospitality business needs to stop surviving and start building something sustainable.
Business Advisory
For SME founders and growing businesses
Commercial strategy, pricing architecture, sales process, cost control and the kind of clarity that turns a busy business into a profitable one. Available as a fractional commercial director or project-based engagement.
Book your free
Business Review
No cost. No obligation. Just an honest look at your business with someone who's been in your shoes.
Tell us a little about your business and we'll be in touch to arrange a time that works.